American Apparel has long been drawing influence from decades past, including the return of one of my favorite 80's trend, the Hypercolor tee shirt. Of course, that is not what they are calling it, because that would be copyright infringement (AND they are still in trouble from the whole Woody Allen billboard incident) Nonetheless, here it is.......
I am still unsure why a shirt that shows when your body heat is rising is popular, but apparently the magic of temperature sensitive pigments is still drawing in the masses.



